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HP's OpenCIM Strategy: NewWave Computing for Manufacturers
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This presentation will address how HP is meeting the needs of
manufacturers, providing them with the means to improve their
competitiveness.
HP's OpenCIM Strategy
---------------------
HP's strategy for providing cooperative computing for manufacturing
companies is called OpenCIM.
HP'S OPENCIM STRATEGY INTEGRATES ENTIRE MANUFACTURING PROCESS
-------------------------------------------------------------
Hewlett-Packard's OpenCIM strategy -- HP's blueprint for delivering
NewWave Computing into manufacturing -- is based on the realities
facing manufacturers as they work to improve TIME-BASED
COMPETITIVENESS.
BUSINESS REALITIES
------------------
Manufacturing companies today operate in a competitive environment,
one that will continue to challenge them throughout the 90s.
Following are some of the issues these companies are facing:
* Global Competition: Today, there is wide-ranging competition
across a broad range of products from competitors all over the
world.
* Rapidly Changing Markets: Consumers today have become increasingly
demanding, causing companies to become more responsive and to
change their product offerings more frequently.
* Shorter Product Life Cycle: Fast paced, unpredictable changes in
consumer markets affect product life cycles. Companies must create
products in a shorter time frame, so they can get to "break even"
more quickly.
* Increased Cost Pressures: Manufacturers need to continually reduce
costs company-wide in order to stay competitive.
HP's OpenCIM STRATEGY
---------------------
HP's worldwide leadership in open systems and industry standards, and
its extensive commitment to manufacturing industries, have helped
establish the foundation for the OpenCIM strategy.
OpenCIM is so named because it is a combination of "open computing"
and "CIM," computer integrated manufacturing. Open computing refers
to the introduction of open, standards-based systems (like HP-UX) as
well as the move to "open up" the information and power stored in
proprietary systems like MPE.
"Too often our industry delivers open systems products that assume
customers are starting from scratch in putting together their
information systems... when in reality they're sitting on billions
of dollars' worth of proprietary systems, software, and databases
they've already bought. So we need some bridge products to span
the gap between new and old. And instead of asking customers to
cross the chasm with a leap of faith, we need to help them do it
step by step."
John Young
VISION FOR THE FUTURE
---------------------
The OpenCIM strategy reflects HP's own investment priorities and
strategy for the longterm. Since the mid 80s, HP has been
developing the technologies, products, strategic alliances, and
distribution channels that underpin open systems. But, practically
speaking, OpenCIM is a vision that will be realized over time with
steps and products that can be implemented today.
As customers begin to update their operations and systems, HP will
continue to provide tools that will enable them to bridge the gap
between old and new. As we develop and test more and more tools and
products, our customers will be ready and able to bring their systems
to a higher level of integration.
OPENCIM COVERS ALL ASPECTS OF IMPLEMENTATION
--------------------------------------------
HP's OpenCIM solutions strategy covers all aspects of the CIM
implementation process: from understanding customers business needs
and information flow through solution selection, delivery,
implementation, and ongoing worldwide support...with the solutions
built on our open networked systems platforms and fitting into our
industry-focused CIM architectures.
Transition: You are looking for solutions that address specific
issues in your industry...
Note: Following are six industry-specific slides that address the
key goals or trends in an industry.
Goals in the Aerospace/Defense Industry
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Business is not "as usual" in the Aerospace/Defense Industry. There
are key issues that affect your daily business decisions:
REDUCTIONS IN DEFENSE SPENDING
------------------------------
Win More Defense Contracts -- With the reductions in defense
spending, competition for contracts is becoming more intense.
QUALITY PRODUCTS & SERVICES A MUST
----------------------------------
Provide & Maintain High Quality Product and Services -- Your long-term
viability depends on the quality of the product and services you
produce. On-time delivery is a key quality metric.
EXPLORING COMMERCIAL MARKETS
----------------------------
Develop Commercial Markets for Existing Products -- Many aerospace
and defense manufacturers are accelerating their growth by finding and
developing commercial markets for their products.
FOCUS ON PROFITABILITY
-----------------------
Increase Profitability -- As many contracts move to a fixed-price
basis, improving manufacturing effectiveness is a vital element of
improving your profitability.
.PA
Goals in the Electronics Industry
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Business is not "as usual" in the Electronics Industry. There are key
issues that affect your daily business decisions.
CONSUMER DEMAND FOR MORE SPECIALIZED PRODUCTS
---------------------------------------------
Introduce New Products Aggressively -- Consumer demand is driving the
need for more specialized products. This demand has increased the
number of products that need to be produced and thus increased the
need for flexibility in your manufacturing. Product life cycles are
continually being reduced. You must produce new products in faster
time frames in order to stay competitive.
SLOWER GROWTH RATE
------------------
Increase Revenue Growth -- The rapid growth of the electronics market
in the 70s has slowed in the 80s and will continue to slow in the
90s.
USING QUALITY AS A COMPETITIVE WEAPON
-------------------------------------
Improve Quality of Products and Services -- All electronics companies
must compete on quality. Everyone will say that they focus on
quality. It is the company that can make the best combination of
people, technology, and focus that will be able to use quality as an
effective weapon.
.PA
Goals in the Automotive Industry
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Business is not "as usual" in the Automotive Industry. There are key
issues that affect your daily business decisions.
TIME TO MARKET CRITICAL
-----------------------
Introduce New Products and Components Faster -- Time to market is a
critical issue for automotive companies and suppliers to the
automotive industry.
SUSTAIN/INCREASE MARKET SHARE
-----------------------------
Ford Motor was the only U.S. auto company to increase U.S. market
share in 1989.
CUSTOMER SERVICE & RESPONSIVENESS CRITICAL
------------------------------------------
This is critical for both manufacturers (who must satisfy the dealers
and end customers) as well as auto suppliers who are under severe
pressure from the major auto manufacturers to meet certain performance
criteria or lose their certification.
IMPROVE PRODUCT/COMPONENT QUALITY
---------------------------------
The Japanese auto companies have gained their position in the
marketplace by competing on quality. The automotive suppliers who
will be long-term players will be those who partner with the auto
suppliers to provide the best quality components.
.PA
Trends in the Food Industry
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Business is not "as usual" in the Food Industry. There are key issues
that affect your daily business decisions.
NEW PRODUCT PROLIFERATION
-------------------------
Coke, Diet Coke, Caffeine Free Coke, Cherry Coke..., product
proliferation is all around us. However, actual growth in the food
industry is very low and shelf space is increasing slowly.
MEGA-MERGERS
------------
There is rapid consolidation in the food and packaged goods
industries. As companies merge there is an increased need for
consolidation and standardization of information systems and
manufacturing processes.
GLOBALIZATION OF FOOD INDUSTRY
------------------------------
Companies must play the game on a worldwide basis. Many U.S.-based
companies are looking for rapid growth from markets in Europe and the
Far East. Companies who are not competing in the U.S. market are
trying to get in.
TRANSFER OF POWER FROM PRODUCERS TO TRADE
-----------------------------------------
With the increased use of computer technologies at the point of sale,
the trade now has the sales and trend information to increase their
control over the producers.
.PA
Trends in the Pharmaceutical Industry
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Business is not as usual in the Pharmaceutical Industry. There are key
industry trends that affect your daily business decisions.
REDUCED PRODUCT DEVELOPMENT CYCLES
----------------------------------
Time to market is critical in your industry. You can spend 100-200
million dollars to develop a new prescription drug. Patents only last
17 years and must be applied for during the development process.
Reducing the development time and time to transfer new drugs from the
lab into full production can add millions of dollars to your bottom
line.
FDA REGULATIONS
---------------
There is an increased need to track and maintain information -- in
order to meet FDA requirements and to continually improve your product
quality and manufacturing processes.
GROWTH OF GENERIC DRUGS
-----------------------
The market share of generic drugs is increasing. Many of the existing
patents for major drugs will expire over the next few years. These
pressures are causing you to focus on reducing your product costs to
stay competitive.
INCREASED GLOBAL COMPETITION
----------------------------
Non-U.S. companies are increasing their attention on the U.S.
marketplace for over the counter and prescription drugs. U.S.
companies are looking to Europe and Asia for rapid growth.
.PA
Goals in the Specialty Chemical Industry
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Business is not "as usual" in the Specialty Chemical Industry. There
are key issues that affect your daily business decisions.
LOWER PRODUCT COST
------------------
As more competitors enter your business you are pushed to stay cost
competitive.
EPA REGULATIONS CONFORMANCE
---------------------------
In the U.S., EPA regulations are a fact of life and affect your
manufacturing processes and costs.
IMPROVE SERVICE LEVELS/IMPROVE PRODUCT QUALITY
----------------------------------------------
You cannot compete on cost alone. Providing superior service levels
and continually improving your product quality keep you competitive.
INCREASE PRODUCT PROLIFERATION
------------------------------
Competition is increasing to produce new products faster. More
companies are entering the market of specialty chemicals with the
hope of larger profits.
.PA
Managing the Integrated Business
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Trends affecting your business are unique to your industry and the
goals you have to stay competitive are unique to your company.
However, success depends on integrating all of the functions in your
company.
Goal is Time-Based Competitiveness
----------------------------------
The pressure to bring new and better products to market is
unrelenting. And, when needs change almost daily, companies have to
move products out the door quickly to meet a brief window of
opportunity.
A key issue has emerged: time. Companies who focused on reducing
costs in the 60s and improving quality in the 70s and 80s are now
pursuing "time-based competitiveness," the ability to get ideas into
action quickly and smoothly. Their goal is to squeeze time out of the
production cycle, the design cycle, the shipping cycle, and every
aspect of the business.
The key to HP's leadership in manufacturing -- and to the success of
our manufacturing customers -- is our recognition that cycle times must
be reduced to produce a real competitive advantage. That's why the
goal of HP's manufacturing strategy is to integrate information
throughout the enterprise, from product development through
production, distribution, sales, and delivery.
But manufacturers have not always followed this path. Traditionally,
corporations have segmented their overall business into specialized
functional areas, such as manufacturing, marketing, and R&D.
Regardless of what a company was trying to do in the bigger picture,
each function tended to focus on its own narrow goals. For example,
manufacturing tended to focus on reducing product cost, marketing on
improving availability, research and development on features, and top
management on quality. Because of the narrow focus, cross-functional
communication was typically not given a high priority.
Now, however, more and more of the best companies encourage each
functional area to develop goals that are complementary to the overall
business plan and which address all four areas -- cost, quality,
availability, and features. But to do this, there must be improved
communication, or sharing of information across functions, and with
vendors and customers outside the company.
Transition: HP's approach to managing the integrated business is a
process.
.PA
HP's OpenCIM Strategy: An Ongoing Process
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Implementing CIM is a process, not a set of software & computers.
----------------------------------------------------------------
The OpenCIM strategy is built around a process that has evolved out of
many years of successful CIM implementations. This process parallels
the process used in Total Quality Control (TQC) programs.
The OpenCIM process includes seven key steps performed when developing
a customer-specific solution -- as well as a feedback loop for
continuous process improvement.
Step 1. Understand the business needs and determine the critical
success factors for the business.
Step 2. Develop information architectures to map information flows
to those critical success factors.
Step 3. Match "Best-In-Class" applications to the information
architectures.
Step 4. Integrate applications and customize solutions through HP's
NewWave Computing Platform and leading edge enabling
technologies.
Step 5. Deliver and implement the solution.
Step 6. Provide ongoing support.
Step 7. Continually improve the system based on changing business
needs.
.PA
HP's OpenCIM Strategy Delivers a Competitive Advantage
------------------------------------------------------
In summary, HP's OpenCIM manufacturing solutions strategy is based on
delivering a competitive advantage for you, the customer in every
phase of your on-going CIM progression...DELIVERING ON THE PROMISE OF
CIM. Each of the seven areas above is essential. And given that over
50 percent of HP's computer revenues come from manufacturing
companies, HP will continue to invest and enhance each area.
Transition: Let's examine each of these areas in more depth...
.PA
The Benefits Analysis
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Step 1: HP Coach
----------------
The Benefits Analysis is the first step in an ongoing process to
determine customer needs. Using the Benefits Analysis, or "HP Coach" as
it is called internally, we can help you identify key business goals and
understand the benefits of reaching those goals through the
implementation of CIM.
A Benefits Analysis involves interviews with senior management as well
as middle and lower management from different parts of the organization.
These interviews are undertaken to determine:
Goals - Upper management's vision of the central mission of the
organization.
Critical Success Factors - The things that must go right for the
customer to achieve those goals.
Obstacles - The factors that stand in the way of achieving the
critical success factors.
Implications - The things (usually negative) that could happen if
the organization does not overcome the obstacles.
Solutions - The HP hardware and HP/VAB software that, if implemented
could be used to overcome the obstacles, allowing the company
to achieve its goals.
A key outcome of the Benefits Analysis is a customer presentation
which outlines the benefits of technology in quantitative terms and
links these benefits to the strategic goals of the organization. The
presentation also highlights "high payoff" opportunities that have the
most strategic value to the organization and will bring the highest
return on their investment.
Value to your Customer
----------------------
Benefits to you may include simply confirming, from an outside source,
what you already knew and providing support for recommendations to
management. Also, involvement of key personnel helps build support
for change, and makes everyone feel a part of the process.
"It was...useful to have an outsider identify our obstacles and
then have us as a group look at them in black and white. It helped
us gain consensus that these are our obstacles and agreement as to
what we should do next."
Plant Manager,
American Cyanamid
Another key advantage of a Benefits Analysis is that it may turn up
problems that need to be addressed in addition to automating. For
example, a company may need to change its manufacturing process,
institute JIT (Just-in-Time), or introduce a TQC (Total Quality
Control) program. HP can provide assistance in these areas through
executive seminars, division seminars and/or by recommending the
involvement of outside sources, such as systems integrators and
consultants.
"In some ways the Benefits Analysis made my job easier -- and in
some ways it made it harder. When I say harder, your initial
recommendations to us were non-technology oriented. They
pertained to how to help the business put manual processes and
procedures in place before automating. That way we will have
systems that are valuable to our business vs. systems driving the
business. We thought you were going to come back with five HP
solutions...in fact, if you would have done that you would have
lost credibility. You showed us that you really want to understand
our business and be a partner."
MIS Director,
Proctor and Gamble
Fast and Extensive Analysis of Your Organization
------------------------------------------------
The advantage of HP's Benefits Analysis is that it can be completed in
a short amount of time, which is often what customers really want.
Customers receive critical information quickly, avoiding what can be
the unnecessary detail that comes with the more extensive analyses of
other vendors.
.PA
"The thing that I'm most impressed with is that in a short period
of time and with limited resources from our side, you were able to
gather a lot of information and put a meaningful analysis of our
business together. It helped us to focus on the bigger mountains
that we have to sheer off."
Plant Manager
Eli Lilly
Both IBM and DEC offer their own internal consulting services. These
services, which typically produce far more detailed reports than HP's
Benefits Analysis, are usually presented from the computer vendor's
point of view. HP's Benefits Analysis, on the other hand, is a
presentation based on customer information; it is their study. HP
simply uses the Benefits Analysis process to help customers uncover
their own greatest opportunities.
Finally, because the Benefits Analysis is performed by the local sales
team, we have the opportunity to see problems and priorities from your
perspective. This enriches our understanding of the account and
enables us to make better recommendations as the account relationship
develops over time.
Note: You may want to use a slide with a quote from Kraft,
highlighting the partnership with HP and Kraft. This slide is in the
set of backup slides for this presentation.
Transition: Once HP understands the key business issues, we proceed
to the second step, a more detailed understanding of information
flows.
.PA
Global Supply Chain Model
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Step 2: Identify Information Flows
----------------------------------
At this step in the process, HP identifies information flows within a
customer's organization so that application needs can be identified.
Document Current Process
------------------------
Before recommending solutions in manufacturing, it is critical to
document how products are made, where orders come from, where they are
received, and how a product is shipped.
HP Hierarchical Process Modeling (HPM)
--------------------------------------
In an effort to make this process more efficient, HP is beginning to use
a computer modeling tool called HPM (Hierarchical Process Modeling).
HPM is being used to develop model information flows for a selection of
application areas within key industries. This slide shows a sample of
the output from the HPM tool. These model architectures are based on
HP's own manufacturing experience, as well as information gained through
working with other companies. They are only a starting point, however.
You can expect to modify them by at least 20% when creating an
enterprise-wide or site-specific architecture.
As of this writing, the most detailed information flows have been
developed for:
* fast moving packaged goods distribution and logistics
* electronic components manufacturing
* aerospace shop-floor management
Typically, you will work together with your SE and/or local Center of
Expertise (COE) to create enterprise-wide or site-specific
information flows. Newly inaugurated, COEs are staffed with industry
experts who have hands-on experience in consulting and business case
analysis, CIM planning and implementation, and project management. In
the future, HPM tools will be used to make standard architecture
information available worldwide with revision control and regular
updates.
Note: HPM is still in its infancy with limited factory, Application
Support Division (ASD), COE, and field expertise and training
available.
To obtain more detailed information on existing architectures and
future architectures as they are developed, you can call your local
Center of Expertise, your Area Manufacturing Representative, or the
industry teams in the Manufacturing Industry Center located in
Cupertino.
Customer Reaps Benefit of HP's Homework
---------------------------------------
You reap the benefits of HP's homework. Starting with an industry-
specific model, customers save the time and effort that would
be required if you worked with a vendor to document information flows
from scratch. In addition, you can be confident that both HP and HP's
support group understand their operation so we can provide better
service as the account relationship develops.
Benefit from HP's Exerience--HP Advantage
-----------------------------------------
IBM and DEC have spent a lot of time documenting information flows in
targeted accounts. However, their focus often stays at the corporate
or group level. IBM, in particular, is currently defining
architectures only at a high level. HP, on the other hand, provides
both enterprise-wide and site-specific architectures, with its most
effective efforts thus far at the site level. And, unlike its
competition, HP's architectures are a practical view of the customer's
issues, not HP's view of how the flows should be.
Currently, HP's information architecture is being done on a selective
basis by the Centers of Expertise. However, our strategic direction
is to expand our resources in this area. In the future, all COEs and
the AEO will have access to HPM tools so that they can develop both
enterprise-wide and site-specific architectures far more efficiently.
With HPM, HP is expected to be the leader in computer modeling tools
for industry architectures. Expanding and formalizing this effort is
critical to overcoming the initiatives of the competition and to
insuring profitable consulting services.
Transition: The next step in the OpenCIM process is to apply the
appropriate solutions to fit with the information architectures.
.PA
HP's Best-in-class Solutions
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Step 3: Select Best-in-Class Applications
------------------------------------------
Having identified the information flows in your organization, the next
step is consulting with you to select the solutions which best fit your
needs. Typically, an organization will select one key area to begin
with and use the architecture as a road map for the future. For
example, you may want to organize a cross-functional design team in
order to develop a better product. If your industry has a model
architecture, we can use it to find out the key applications you need.
HP spends a great deal of time and effort recruiting VABs who can
provide these applications. We work closely with only a few dozen VABs
whose solutions are best suited to the task. Their solutions are called
"Best-In-Class."
Criteria for Selection
----------------------
Selection criteria include:
* fit into our industry architectures
* product functionality
* strategic commitment to "openness" of solutions,
that is open vs. closed architecture, use of standards
* stability of the supplying company
* ability of the supplier to work with HP and its customers to integrate
the solution into the customer's environment
Committed to Open Computing
---------------------------
A critical HP objective is to make sure that all "Best-In-Class"solution
creators are committed to the idea of open computing. When solutions
are based on open computing standards, they can be integrated more
easily with each other and with a customer's existing applications. In
addition, they can be modified when a customer wants to add new
technology in the future. We are working closely with MPE and
UNIX-based "Best-In-Class"solution providers to incorporate the emerging
and de facto industry standards for open computing, such as POSIX and
X-Windows, as well as HP technologies that help bridge the gap to open
computing, such as NewWave Office and VPLUS/ Windows.
Benefit from Functionality with Flexibility to Change
-----------------------------------------------------
For customers who are not interested in building homegrown solutions,
"Best-In-Class" applications can provide the functionality they need,
without giving up the flexibility to change in the future. Customers
can depend on these solutions and know that HP is working closely with
the VAB -- both from a technical and business perspective. In addition,
if a solution is not available on the market, HP can work with solution
creators to create it. ICC's Shop Floor Data Manager was developed in
this fashion. HP also provides technical assistance to solution
creators so they can take advantage of new technologies quickly.
Finally, as more and more "Best-In-Class" vendors become integrated
through open computing, a customer will be able to choose a variety of
products and know they'll work together now and in the future.
HP Helps You Choose the "Best Fit" Solution
-------------------------------------------
Other vendors present many solution alternatives and require the
customer to differentiate among them. HP helps you choose from among a
pre-selected group of solutions to find the best fit. DEC and IBM have
similar programs, but we are more selective. HP works closely with only
those companies that are committed to open computing, and committed to
working with HP to pursue its strategic marketing direction.
On the contrary, DEC and IBM's first emphasis, at least in the
manufacturing area, is proprietary. Having achieved strong success in
their respective areas (IBM in plant management and DEC on the plant
floor) they are not fully committed to open systems and their VABs are
not committed either.
For instance, IBM's VABs for manufacturing are committed to SAA which
doesn't currently have a clear role for UNIX solutions in a
manufacturing function. IBM's proprietary solutions are not
SAA-compliant nor is there a list of VABs with available SAA
applications that are installable today. DEC's focus is their
proprietary, VMS architecture.
Note: You may want to use the slide with the customer quote from
Metalsa discussing OpenCIM solutions. The slide is included in the
backup slides for this presentation.
Transition: Let's now discuss the NewWave Computing platform and
tools from HP that support the needs of a CIM implementation.
.PA
Leadership in Computing Technologies for Manufacturers
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Step 4: NewWave Computing Platform
---------------------------------
Commitment to Open Systems
--------------------------
As a reflection of HP's commitment to open systems, our open computing
platform is built on a foundation of strong multivendor networking,
along with industrial precision tools which simplify integration and
improve user interfaces.
Customers today have told us they want vendors to broaden their
definition of open systems beyond UNIX. You don't want to start over
and buy new hardware and software in order to take advantage of new
technology. Instead, you want to add to what you already have.
"If all you're giving me is private protocols between UNIX systems
that will not operate with...my other systems, then you're not
giving me a graceful way of introducing new technologies."
Data Processing Manager
HP's approach will let applications run on the operating systems for
which they are designed, adding interfaces to make the applications
work together. Also, extensions and additions to existing systems
permit them to be connected into a larger cooperative and distributed
system. Over time, new functions with new capabilities can be added,
and still coexist with the established systems.
HP Offers Tools to Modify Solutions
-----------------------------------
To execute this approach, HP offers software developers tools they can
use to modify new solutions, integrate new solutions with what they
have, or improve on existing solutions. Other HP products improve
customers' ability to integrate information and resources in a
multivendor environment.
Following is a brief description of these tools and products.
HP Real-Time Database
---------------------
HP Real-Time Database can be used to produce an HP-UX high-speed memory-
resident database to front-end relational databases. This database
allows customers to make sure that data storage and retrieval is fast
enough to keep pace with actual production needs.
.PA
HP Device Interface System
--------------------------
HP Device Interface System significantly reduces the time it takes to
integrate RS-232 plant-floor devices and cell/supervisory control
systems.
HP Map
------
HP's MAP 3.0 products provide physical links and services needed to
control and distribute information among sophisticated devices like PLCs
and robots. Our new MMS/802.3 product, shipping at the end of 1990,
will allow our Manufacturing Message Specification (MMS) services to run
over an 802.3 link.
HP Interactive Visual Interface
-------------------------------
HP Interactive Visual Interface allows software developers to create
HP-UX, high quality, 2-D graphics and 3-D widgets (graphic dialog
tools) for the end user on the plant floor. This interface is
OSF/MOTIF Level I-compliant.
HP VPLUS/Windows
----------------
HP VPLUS/Windows brings existing VPLUS-based applications on the HP 3000
into an MS-Windows NewWave environment.
HP Sockets
----------
HP Software Integration Sockets (HP Sockets) greatly reduces the amount
of code needed to provide data integration between new and existing
applications. NewWave Office products allow PC users to have easy
access to both information and resources across a network, all within a
common graphical user environment on their PCs.
HP AdvanceNet delivers products which allow customers to integrate
existing networking technologies with each other.
OpenView is HP's strategy to address customer demands for multivendor
network and networked systems management. OpenView offers both
products and services to allow customers to manage their complex
networks.
Integrating Different Technologies
----------------------------------
Over fifty percent of all new applications being installed in
manufacturing are homegrown. As a result, manufacturers are hesitant
to discard what they have and start over when new technology is
available. These tools and HP's open platform will make it easier to
tie into proprietary solutions. In addition, customers can buy new
technology, such as a consistent user interface, and integrate it with
what they already have.
.PA
Protecting Your Investment
--------------------------
We believe that customers will eventually want to evolve completely
from proprietary to open systems. But as a pragmatic vendor, we
realize it will not happen all at once. We are willing to work with
customers to achieve a gradual migration, while accommodating the
reality of the systems they have and protecting their current
investment. HP's technology investments and the tools outlined above
reflect our commitment to investing in tools for gradual migration to
open computing.
HP, Committed to Standards
--------------------------
HP is the only major vendor to show a true commitment to
standards-based products and technologies. By attempting to get
everyone on the UNIX bandwagon, some vendors such as DEC, have claimed
to be "standards-based." But, in truth, they are building their
solutions around their own proprietary architectures. IBM's SAA is
currently IBM only and DEC's stated operating system for the plant
floor is not Ultrix, but its own proprietary VMS.
IBM's common user environment for its proprietary operating systems,
except AIX, is SAA, Systems Application Architecture. According to UBS
Securities (April 24, l990 issue), the exclusion of AIX from SAA is
viewed as a method to reduce the impact of the RS/6000 on other, more
profitable product lines. However, IBM is expected to make moves to
better incorporate the RS/6000 and AIX into SAA.
DEC's Network Application Support (NAS) represents a more encompassing
topology than IBM's SAA because NAS supports products not manufactured
by DEC. Still it is sometimes viewed as a scheme to propagate a
proprietary network and proprietary systems. That's because the
operation of NAS requires the use of a network based on proprietary
systems instead of a network based on nonproprietary TCP/IP protocols.
TCP/IP supports multivendor environments without requiring the
presence of any particular vendor's systems.
Open Computing--HP's Strategy for the 90s
-----------------------------------------
Both vendors are giving mixed messages. On the other hand, HP's clear
strategy for the 90s is open computing. The NewWave Computing
Environment doesn't require a network using proprietary protocols.
Unlike DEC and IBM, HP recognizes the validity of multivendor
environments and is providing the hardware, technology, and tools needed
to integrate an organization within that context. Already 25 percent of
HP's manufacturing revenues are UNIX-based. And, the strategic product
direction of tools which are making our MPE platforms "open" is into a
multivendor world. Finally, although other vendors have tools which
make it possible for new applications to integrate with each other, no
other vendor offers a tool to allow integration of existing installed
applications.
.PA
"We believe that NewWave now has the momentum to become a standard
and that HP will soon be viewed -- if not already -- as the
technological leader of the early 1990s."
UBS Securities Inc.
April 24, l990
Transition: To better understand how we approach integration, let's
evaluate the integration tool HP Software Integration Sockets in more
detail.
.PA
HP OpenCIM Applications Integration
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Standard linkages to manufacturers solutions, both packaged software
and totally custom software, are achieved through industry-standard
networking and HP Sockets, HP's application integration enabling
toolkit.
HP Sockets provides data transformation and manipulation
----------------------------------------------------------
HP Sockets provides data transformation, manipulation,and transport from
one existing application to another without requiring modifications to
the existing applications and without impacting the performance of the
existing applications. The time (and cost) it takes to code and test
application linkages is reduced by 50 percent or more. When coupled
with an approximate 10 percent reduction in specification time, the
overall time to develop an integration link is reduced 40-50 percent
with HP Sockets. And the effort to support and retest the HP
Sockets-based linkages upon changes in operating systems and subsystems
(for example, new releases and upgrades) is also reduced substantially.
HP Sockets' Capabilities are Independent of Network Service & Topology
----------------------------------------------------------------------
Applications with HP Sockets data access adapters access other
applications with HP Sockets data access adapters either on the same
computer or over the LAN. HP Sockets capabilities are independent of
network service and topology. Once an application-specific adapter
has been developed, implementation is basically a configuration chore,
not a coding chore, and there is virtually no application performance
degradation.
The benefits of HP's integration enabler toolkit approach are
substantial:
o Horizontal integration (for example, between a quality monitoring
solution and a factory data collection solution) as well as
vertical integration (for example, between the office and the plant
floor) is greatly simplified.
o Multivendor solutions can mutually access relevant information
without requiring the enduser to have source code for the
solutions (very important given the tight control most solutions
creators keep on source code).
o When one of the "integrated" applications is modified (perhaps
an operating system revision), only the data access adapter needs
retesting. Under traditional integration methods, any application
with a link to the modified solution would require retesting and
perhaps rewrite of the link.
Transition: With tools such as HP Sockets, HP is bringing reality to
the vision shown on the next slide.
.PA
OpenCIM Framework
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HP's Vision Of Providing Integrated Solutions For Manufacturers
---------------------------------------------------------------
Combining best-in-class applications with the enabling technologies
for User Interface, Device Integration, Data Management, and
Application Integration you can achieve the vision shown on this
slide....integrated applications run on multiple hardware
platforms....connections with suppliers and customers via EDI
linkages...connections to applications running on DEC and IBM hosts...
all running under a NewWave/X Windows environment...built on HP's open
computing and standards-based client/server platforms.
Horizontal & Vertical Integration
---------------------------------
HP's approach is to provide horizontal as well as vertical
integration. You want your MRPII solution to integrate with your
quality control solution (horizontal integration). You also need to
integrate with the business management functions of electronic mail,
decision support, and information access (vertical integration). The
user should have a consistent user interface that does not require
them to know the complexities and differences of the solutions they
use.
Transition: But what does this mean for an enduser?
.PA
HP's Cooperative Computing Vision for Manufacturing--Supervisor View
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This is an example of what a manufacturing supervisor's computer
screen might look like with NewWave Computing. The icons on the top
row represent some of the services the manager would want to use. The
windows are views into different parts of the organization,
representing information that formerly was available only in stacks of
computer printouts or by "sneakernet" -- walking over to another part
of the organization to catch a glimpse. On the top left, the supervisor
gets to view what's happening in an MRPII application running on an HP
3000 computer.
In the bottom left window, the data from a production-scheduling
application, running on an HP 9000 in the warehouse, is expressed in
easily understood graphical form.
In the bottom right, the supervisor gets to view what's happening on
the manufacturing floor in real time -- as it's actually occurring.
(This capability requires HP NewWave support for X-Windows terminals
which is targeted to be available in 1991).
Finally, in the top right window, there's HP's OpenMail, HP's new
electronic mail product based on the X.400 industry standard that can
communicate across MPE and UNIX operating systems.
Note: You may want to use a slide with the quote from Ford. This
slide is included in the backup slides for this presentation.
.PA
Services Complete Bridge From Issues to Benefits
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Step 5: Delivery
----------------
Working with Systems Integrators
--------------------------------
HP works with its partners to deliver the best solutions possible to
customers. In the past, the bulk of HP's business has been based in the
delivery of point solutions. However, in the future, HP will be more
focused on delivering integrated solutions within larger contracts, in
which a systems integrator is the prime contractor.
Leveraging Specialized Expertise of Systems Integrators
-------------------------------------------------------
HP uses large systems integrators as the channel for multiple VAB
product solutions as well as multivendor open computing. These systems
integrators are specialists in their chosen markets and applications.
They have demonstrated their ability to design, develop, and implement
custom automation systems and are now working more and more with HP and
our open computing platform.
Systems integrators contribute industry- and application-specific
expertise, multivendor integration experience, and project management
skills and resources.
SR NOTE:
-------
Where there are industry-focused COEs you can consult with them to
select the best systems integrator for a particular account,
preferably one who has proven expertise in the same kind of project.
The St. Paul COE focuses on manufacturers which produce products in
high volume and are geared towards the consumer market. Specific
industries addressed are packaged goods as it relates to food
processing; pharmaceuticals; and specialty chemicals as related to
consumer business. The Fullerton COE focuses on discrete
manufacturers in the aerospace and commercial electronics industries.
HP Offers Open Systems with Integrators
---------------------------------------
IBM and DEC compete with the larger, well-known systems integrators by
offering their own consulting services. When they do perform systems
integration, there are very few open systems involved.
Through its relationships with systems integrators, HP offersits
customers open computing combined with the security of big integrators.
HP is not competing with the large systems integrators, such as
Battelle, Anderson Consulting, and EDS. Instead, we are actively
pursuing relationships with them. Currently, HP does far more open
computing systems work with these firms than either IBM or DEC. And, as
their the demand for pilot projects based on open systems increases, HP
has the potential for enlarging its share of business with them.
Transition: Ongoing support available where you need it is an important
part of your CIM implementation process.
.PA
HP: The Best in Service and Support
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Step 6: Support
---------------
Superior Global Support
-----------------------
Service and support are becoming increasingly important in your
decision making when choosing both a vendor and a system.
After the sale, HP's hardware and software support, along with the
solution support from our best-in-class VABs, are critical to a
successful partnership.
Thanks to HP's worldwide presence, it offers superior support all over
the globe. HP's support programs provide customers with resources
necessary to maintain the highest possible performance for their HP
equipment.
You rely on your manufacturing information system to control
your business. Highly reliable vendors play a critical role in
guaranteeing the level of control you can achieve, particularly after
the sale.
HP's Advantage
--------------
For the past seven years, we've been rated number one in customer
support satisfaction, based on results compiled from surveys by
Datapro International. In fact, independent consultants across the
world recognize HP's strong leadership and innovation in support.
Step: 7: The Feedback Loop - Continuous Enhancement
---------------------------------------------------
Finally, there's a critical 7th step in the OpenCIM process that is
important to the development of our long-term relationship. A feedback
loop that connects Step Six to Step One, provides continuous enhancement
of the solutions we have recommended to you. Re-entering the 6-step
process wherever appropriate allows us to build a flexible solution that
we will continue to enhance as your business needs change. Successful
long-term relationships between HP and our customers assume this ongoing
process, a reflection of the philosophy of continuous improvement
adhered to in Total Quality Control (TQC) programs.
Transition: Let's discuss how HP's approach is a bit different than
others who supply CIM solutions.
.PA
HP's OpenCIM Strategy Differentiators
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Strong Manufacturing Background
-------------------------------
Over 50 percent of HP's computer revenues come from manufacturers. HP's
OpenCIM strategy capitalizes on this strong computing base and builds on
some key differentiators:
OpenCIM Based on Reality
------------------------
OpenCIM, HP's NewWave Computing Strategy for Manufacturing, is based on
the realities facing manufacturers as they work to improve time-based
competitiveness. OpenCIM gives customers the flexibility they need to
meet the changes demanded in their business.
HP's OpenCIM strategy includes:
1) joint development of site-specific
information models, based on user needs
2) step-wise integration of existing
manufacturing solutions with "Best-In-Class" solutions
from value-added business
3) far greater flexibility through
HP's leadership in open computing
SR NOTE: Following is a description of key OpenCIM differentiators.
You can use them as a call to action in your customer presentations.
Top-three Position In Every Aspect of Manufacturing
-----------------------------------------------
No other hardware vendor has a "top-three" position in virtually every
key aspect of the manufacturing value chain, including MRPII,
industrial automation engineering, and test and measurement. As
enterprise-wide integration grows in importance for HP's customers,
our unique position will make this an even more powerful
differentiator.
Pure Commitment to Open Systems
-------------------------------
HP's OpenCIM strategy emphasizes both proprietary system
interoperability and a strategic UNIX role today. Tools like HP
NewWave Office, HP VPLUS/Windows, and HP Software Integration Sockets
are just a few of the technologies within the NewWave computing
umbrella that show HP's manufacturing customers and value-added
businesses that open computing from HP is not just a marketing
initiative.
"Each of the three largest domestic computer companies has its own
approach to open systems. These differences serve to reinforce the
notion that HP is the only one of the three whose intentions are
pure. Impurity in this context means a hidden agenda such as to
hoodwink users into believing that they are buying open systems
when, in fact, they are buying open appendages to proprietary
systems.
UBS Securities, Inc. Report on HP April, 1990
Integrates Existing Systems
---------------------------
Incremental integration of existing, installed applications is a top
manufacturing priority. HP Software Integration Sockets is truly
unique in the marketplace, providing value-added businesses and in-
house applications developers with a tool that can cut their plant-
floor application linkage coding and testing efforts in half. Ease of
integration while protecting the existing systems investment is a door
opener with virtually every manufacturer.
Step-wise Implementation
------------------------
CIM tactical and strategic planning is quite a challenge for today's
manufacturers. IBM Senior Vice President Earl Wheeler was recently
quoted as saying that SAA is "...a puzzle in which all the pieces are
never going to be in place." On the other hand, HP's OpenCIM strategy
stresses the ease of getting started today with such things as
site-specific user needs analyses and progressing in a "step-wise"
manner. In fact, in their August 13, 1990, CIM Vendor Ratings study,
Gartner Group, Inc. states,
"...HP has a better vision and product line than either
IBM or DEC for users that want to put together open-systems-
based manufacturing systems."
But perhaps the best summary of HP's OpenCIM Strategy should come from a
satisfied customer.
"With new companies coming on board and new and more diverse
products, our business is changing rapidly. Through hard work,
research and follow-through, HP has gained a thorough understanding
of our business strategy and needs. They've put the right
resources on the job and worked as a team with our other strategic
vendors. Thanks to their efforts, we now have complete,
standards-based solutions that meet our needs today and position us
to compete over the next decade in our global marketplace.
Associate Director
Electrical/Process Automation
Kraft General Foods
.PA
Benefits of Partnering with HP
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Partnering with HP provides the following benefits:
- We will provide industry specific and site-specific solutions that
are supported by HP. We do not try to force fit a monolithic
single solution.
- You can begin you CIM implementation in a step-wise practical
manner. HP will help you develop and execute that plan. HP's
OpenCIM strategy is built on the assumption of modular
implementation with the multi-vendor nature of the manufacturer's
environment in mind.
- HP has the solutions and tools today to make sure your
implementation is cost effective, timely and scalable to large and
small plants. HP's corporate focus on OPEN COMPUTING and STANDARDS
is far beyond that of IBM (whose SAA is basically IBM only,
extremely expensive per seat, and not available today) or DEC
(whose stated operating system of choice for the plant floor is not
Ultrix, but its proprietary VMS).
- You have already invested a good deal of time and money in your own
CIM implementation. HP helps you protect that investment by
identifying only those solutions that need to be replaced today. We
do not suggest you throw everything out and start over (as IBM's
SAA requires). With IBM, even DOS PCs become throw-aways due to
lack of memory.
HP's OpenCIM solutions strategy is a proven way to deliver on the
promise of CIM - HP's PRAGMATIC way of delivering INTEGRATED solutions
with proven technologies today, while using innovation toinsure a
roadmap for tomorrow's success. And with over 50 percent of HP's
computer revenues coming from manufacturers, HP is sure to remain
committed to manufacturers future success.
3M Healthcare Products
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THE SITUATION: 3M Healthcare Products, in isolated Brookings, South
Dakota, produces 1000 different products, any 100 of which might be in
production at a given time. 3M was seeing its usable lifetimes
diminishing to 2 years on its surgical tape products as well as
experiencing severe price erosion. The Brookings site could not
predict the customer demand/product mix so it needed a more flexible
manufacturing operation to deal with the waste, poor machine
utilization, and excess inventory. Being a remote site, any solution
implemented needed to be maintained and enhanced by on-site personnel.
3M wanted SINGLE SOURCE data entry as well as a similar look and feel
for the human interface.
THE SOLUTION: 3M had HP's Materials Management, Production Management,
and Maintenance Management on an HP 3000 performing the business
management functions with links into a remote IBM system. Customer
order and schedule information is passed from the HP 3000 over the LAN
to Hilco Technologies Monitrol/UX. Monitrol/UX was selected to perform
a variety of tasks. Monitrol/UX fits well into a client/server
framework since it is based on HP-UX, X.11, SQL, and uses standard 802.3
networking. Monitrol/UX on HP 9000 Series 840 downloads process info,
specifications and setpoints to another Monitrol/UX application
performing supervisory control of the multivendor manufacturing lines on
an HP 9000 Series 370. X-terminals act as human interfaces to
Monitrol/UX. The LAN also has over 250 other terminals and PCs on it
that are not shown.
The configuration 3M was able to achieve shows a compressed (that is,
"simplified") hierarchy. Monitrol/UX was implemented in a distributed
client/server configuration.
.PA
3M Healthcare Products
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THE RESULTS: 3M elected to go with a modular implementation and
achieved a 48 percent reduction in scrap on the first of the three
packaging lines. 30 percent of the first year's projected scrap and
yields savings were realized in the first 2 MONTHS of implementation.
3M estimates that the system payback will ultimately take less than
three years and less than one year after all three lines are
implemented.
.PA
American Cyanamid Agricultural Chemicals
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THE SITUATION: The American Cyanamid Agricultural Chemicals Plant in
Hannibal, Missouri wanted to introduce 15 new insecticide and animal
feed products in the next 5 years -- a very accelerated release cycle.
They already had a Honeywell process control system to manage the batch
processes of their 5 production units. But they needed a flexible
solution to link the process control equipment with the 1) chemical lab
(which uses an HP 1000 based Lab Automation System to perform chemical
assays of samples from various stages of the production process), and
2) the administration system (which was an incredibly successful HP MMII
and Maintenance Management solution on an HP 3000. It had already saved
American Cyanamid 10 million dollars in excess inventory and 750
thousand dollars in raw material costs).
THE SOLUTION: American Cyanamid chose Monitrol/UX running on an HP
9000 Series 370 to act as the distributed supervisory control solution.
.PA
American Cyanamid Agricultural Chemicals
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THE RESULTS: The required control room shrank from 45 feet of control
panels to two terminals with four X.11 windows each. The simplified
standard human interface helped cut manual data entries enough to
reduce the data-entry staff by two. Statistical process control
improved due to reduced time delays for sample analysis. This benefit
was particularly evident when analyzing high-yield batches (98 percent
high quality) and low-yield batches (60 percent high quality). Overall,
the plantwide information system led to higher quality, lower costs, and
more reliable delivery of product.
.PA
Motorola Automated Pager Facility
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THE SITUATION: Motorola in Boyton Beach, Florida was facing stiff
Japanese price and delivery competition for pagers. They either had
to make a quantum leap in cost reduction or get out of the pager
business. They elected to put together a small team, representing all
the disciplines from engineering thru manufacturing, to design and
produce a low-cost, high-quality pager (3.4 defects per million
pagers) that could be shipped within two HOURS of order receipt
(versus two WEEKS as had been the case before). Orders were received
on an IBM and transferred to a Stratus production management system.
Note: each pager must have a unique number which adds to the
complexity of the problem -- how to produce unique items in high volume
at low cost. THE SYSTEMS SOLUTION: The Motorola team focused on
eliminating the "Not-Invented-Here" engineering mindset and use as much
standards-based "off-the-shelf" solutions software as possible.
They elected to use an HP 9000 Series 825 HP-UX line controller with
customer integration backplane software to link 6 HP 1000 based cell
controllers which controlled 27 Seiko robots doing assembly. Motorola
chose two of HP's "Best-In-Class" applications solutions to manage the
line: Bradley Ward's PMIS process monitoring solution and ATA's RQM
real-time quality management software. Both these solutions can run
either on HP 1000s or under HP-UX on the HP 9000.
.PA
Motorola Automated Pager Facility
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THE RESULTS: Motorola was able to go from design to production in only
17.5 months using standard, flexible solution, and good design for
manufacturability concepts. The pager costs were reduced
substantially. As of the summer, 1989, Motorola could complete a
pager 53 MINUTES after receiving the order and had achieved a defect
level of 5 parts per million. Their work earned them the prestigious
Malcolm Baldridge award for manufacturing excellence. And Motorola
has become the dominant pager supplier IN JAPAN!